Allow‘s say a business is rolling out a manufacturer-new merchandise and wants to make a campaign promoting that solution to its purchaser base.Market place segmentation is made up of taking the total heterogeneous marketplace for a product and dividing it into a number of sub-marketplaces or segments, Each individual of which tends to be homogen

Market segmentation includes taking the entire heterogeneous market for a product and dividing it into numerous sub-markets or segments, Just about every of which has a tendency to be homogeneous in all sizeable areas.[twelve] The method is performed for two main reasons: much better allocation of the business's finite means and to higher serve the